Accessibility & Web Standards
Having an accessible website is the right thing to do for your company's image, for its web presence and for maximising the web site's audience which always leads to more money for you.
First of all, what is accessibility?
Making the inaccessible accessible.
Accessibility is a term which simply means making your site open to as many people as possible no matter the device they are using, the software on that device, or the persons physical, visual or educational ability. Straight away you can see how an accessible site opens you to the broadest possible viewership. There are other advantages…
By design accessible sites are easier for search engines to index, they find it easier to read the information they contain and can better match your site against search terms entered into the search engines reducing the need to invest in expensive keyword advertising.
So far having your site accessible has opened your audience and saved you money; what else can they do for you?
Opening your site to as many people on as many devices as possible.
Save you more money… There are legal requirements, as well as ethical ones, to make your site as unrestrictive to people with different abilities such as partially sighted people. Partially sighted people may not be viewing your site through a typical graphical browser such as Internet Explorer or Mozilla - they may be using text only browsers which are easier to read, or some people may be using speech converters to convert the text on screen to spoken words. A site not designed with accessibility in mind will make it difficult for text-browsers and readers to convey the information they contain putting your visitor off using your company simply because you didn't consider them.
How do you make a web site accessible?
Our sites are designed to be accessible right from the start because all you really need to make a web site accessible is good, clean underlying code. Because our programmers have been writing clean code for a long time there is no expensive learning curve for us, it is what comes naturally. Other companies charge extra for accessibility features - with us it is an integral part of the package saving time, money, opening a wider audience and negating the need for expensive search engine marketing.
